Privacy Policy — Duds London

October 24, 2025

Effective Date: [24/10/2025]

At Duds London, your privacy and trust are important to us.
This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or make a purchase from www.dudslondon.com.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information to provide and improve your shopping experience. This may include:

a. Information You Provide:

Name
Email address
Billing and shipping address
Phone number
Payment details (processed securely through Shopify or your chosen payment gateway)

b. Automatically Collected Information:
When you browse our site, we automatically collect certain data such as:

IP address
Browser type and device information
Pages visited and time spent on site
Cookies and similar tracking technologies

2. How We Use Your Information

We use your personal data to:

Process and fulfill your orders
Communicate updates regarding your purchase
Improve website experience and customer service
Send marketing updates and promotional content (only if you’ve opted in)
Prevent fraudulent transactions and ensure website security

3. Sharing Your Information

We do not sell, rent, or trade your personal information.
However, we may share limited data with trusted third-party partners who help us operate our business, such as:

Shopify (our e-commerce platform)
Payment processors (for secure transactions)
Courier and logistics partners (for shipping your orders)
Analytics and advertising services (to improve user experience and marketing relevance)

All third parties are required to keep your information secure and use it only for the intended purpose.

4. Cookies

Our website uses cookies to enhance your browsing experience.
Cookies help us remember your preferences, understand site performance, and deliver relevant content.

You can choose to disable cookies in your browser settings, though some parts of the site may not function properly without them.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy — such as completing your purchase or complying with legal, accounting, or reporting obligations.
When data is no longer required, it is securely deleted.

6. Your Rights

Under applicable data protection laws, you have the right to:

Access the personal data we hold about you
Request corrections or updates
Request deletion of your data (subject to legal requirements)
Withdraw consent for marketing communications at any time

To exercise your rights, contact us at support@dudslondon.com.

7. Data Security

We use industry-standard encryption and security measures to protect your data during transmission and storage.
All payment information is processed securely via Shopify Payments or other PCI-compliant gateways — Duds London never stores your complete card details.

8. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before providing any personal information.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations.
The updated version will always be posted on this page with a revised effective date.